What Is This Report?
Every week, your Website Data Health Report is automatically generated and shared with you. It is a snapshot of how well your store’s product data is synchronized between your ERP system (e.g. Profit, Storis, Myriad, etc.) and your website.
Your website depends entirely on your ERP data to display accurate product information to shoppers — the right prices, the right inventory, and the right product details. When that data is out of sync, customers may see incorrect information.
This report gives you a clear, actionable picture of where those gaps exist so your team can fix them — vendor by vendor, category by category, SKU by SKU.
Why Does This Matter?
Your website is essentially a live window into your ERP data. When customers browse your site, they are relying on the accuracy of what’s in your system. Data gaps lead to real business problems:
| Data Problem | Impact on Your Business |
| Manufacturer SKU not populated in ERP | Product cannot automatically sync to the website (unless you manually connect your Retailer ERP SKU) |
| Duplicate Manufacturer SKUs | Wrong price or inventory may display for a product because the integration doesn’t know which product to match to. |
| ERP Manufacturer SKU not matching website catalog Manufacturer SKU | Product cannot automatically sync to the website (unless you manually connect your Retailer ERP SKU) |
The good news: every issue flagged in this report has a path to resolution. With a focused up-front review and consistent weekly attention in smaller batches, your match rates will improve and your website will become a more accurate and effective sales tool.
Are you interested in AI to help resolve these unmatched SKUs?
We are currently working on AI solutions that can use other context about an item to match your website listings with your ERP items to establish a link for pricing and inventory, even if Manufacturer SKUs are missing and different than the website catalog items. AI matching may produce some incorrect matches and still needs to be monitored, but it can greatly improve your Match % and reduce the amount of maintenance effort needed for clients who do not have good Manufacturer SKU data. Please reach out to your RA Marketing representative to let them know you are interested in AI assisted matching for your website data feed.