Verify Web Display Settings for All Items: The Web Display setting in FROG controls which items flow into your website. Confirm it is enabled for every product you want to appear on the site — including Group SKUs, which require their own Web Display setting. This is the most common reason items are missing from the website.

Keep Manufacturer SKUs Current: The most reliable way to keep your website accurate is to maintain correct Manufacturer SKUs in FROG. When the Mfg SKU matches the vendor catalog SKU exactly, products populate automatically with no manual effort required.

Review the Health Report Weekly: Your weekly Health Report highlights items that need attention, including unmatched SKUs and unpopulated SKU fields. Pay particular attention to the UnmatchedSKUs tab and check whether any missing items may have their Web Display setting turned off in FROG.