The first step to offering coupons to your customers is to create a coupon. Follow these instructions to create a coupon in WooCommerce:

1. Navigate to: Marketing >Coupons.
   • If you’ve never made a coupon before, you’ll initially see a screen with a button to create a coupon and a button to learn more about coupons.
     
   • If you’ve made a coupon previously, you will see the “coupons” menu.
     
2. Create a new coupon by clicking the Add Coupon button at the top of the screen.
3. Enter or generate a Coupon Code. Customers use this code on the cart/checkout pages to apply the discount. You have two options for generating a code:
   • Create/Enter a code – Enter an alphanumeric code in the Coupon Code Field. Coupons are not case sensitive
   • Generate a Random Code – Select the Generate Coupon Code button if you want WooCommerce to auto-create and enter a coupon code via algorithm.
     

4. Enter a Description (optional). This is information about the coupon for internal use (not seen by customers) like name of promotion/event, dates the coupon is valid, ticket number, customer name, etc.
5. Select the “Discount Type” from the dropdown menu. There are three choices:
   • Percentage discount – A percentage discount for selected products only. For example, if the cart contains three (3) t-shirts @ $20 each = $60, a coupon for 10% off applies a discount of $6.
   • Fixed cart discount – A fixed total discount for the entire cart. For example, if the cart contains three (3)  t-shirts @ $20 each = $60, a coupon for $10 off gives a discount of $10.
   • Fixed product discount – A fixed total discount for selected products only. Customers receive a set amount of discount per item. For example, three (3) t-shirts @ $20 each with a coupon for $10 off applies a discount of $30.
6. Enter the coupon amount. Enter the amount without currency (i.e. : $ , £ ) or percent ( %) signs regardless of the discount type you chose in the previous step. If you want to offer a discount of 10%,  you’ll enter `10` in the field.
7. Check the box for “Allow Free Shipping” if applicable. You use this box when creating a “free shipping” coupon to use with the free shipping method. You can learn more about this option here.
8. Set a coupon expiry date (optional). Coupons expire/cannot be used on the date that is set.
9. Click the “Publish” button on the right hand side if you do not need to add any usage restrictions or usage limits (covered in the next section).