Once R&A Builds Out My Website, How Does the Website Pull in Data from FROG?

Data integration works through SKU matching. When the Manufacturer SKU on your website listing is a 1:1 match for the SKU in your FROG system, price and stock information will automatically populate on your website.

Scenario 1 — Perfect Match: When the Manufacturer SKU in FROG matches the vendor’s Manufacturer SKU exactly, the website pulls in live pricing and inventory automatically.

Scenario 2 — No Automatic Match: If the SKUs do not match, you can manually link the website listing to the correct FROG item by entering the Retailer Item ID (your SKU in FROG) in the Product Dashboard of your website’s backroom. If desired, contact R&A for the inventory feed file for your store — it lists every item’s Retailer Item ID alongside its Mfg SKU, description, vendor, price, and stock level so you can look up the correct ID to enter.

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